Maximization of online opportunities with SOMA Digital Campaign

By Priscilla Basemera

With the existence of the global pandemic COVID-19 and its impact on business activities, Agribusiness Development Centre (ADC) utilized the internet as a link to farmers, farmer-based organizations (FBOs) and the general public who have been spending most of their time at home and on their smartphones.

Online channels have been an ideal way of raising awareness of activities that businesses are indulging in during the ongoing pandemic. ADC through a digital campaign labeled “Register to Win” launched SOMA, an e-learning platform specific to agribusiness on its social media channels Facebook, Twitter and Instagram. SOMA can be accessed on www.soma.adc.ug.

The main aim of this campaign was to encourage people to sign-up for lessons on the SOMA platform. The 1st 10 people to register each week were hosted at the ADC offices in Kampala on Plot 1 Mackinnon Road for an interaction with the ADC Team and in appreciation of their efforts parted with a gift hamper. This campaign ran for 4 weeks bringing in a total of 40 winners.

From the 40 winners, only 14 were within Kampala during the campaign and shared their experience with SOMA upon their visit to the ADC offices. These 14 winners comprised of students, farmers, teachers and businessmen to mention but a few.

At this gathering, the ADC Team was represented by the Ag. General Manager, Emmanuel Obuko; Head of Communication and Marketing, Katia Mugenzi and Software Engineer, William Ssenyondo who developed the SOMA platform.

To catch a glimpse of what some of the winners had to say about SOMA, visit https://youtu.be/xLfY7k_1zH8