Agricultural marketing refers to the series of services involved in moving an agricultural product from the farm to the consumer. It includes planning, directing, organizing, and handling agricultural products in such a way as to satisfy farmers, intermediaries, and consumers.
Agricultural marketing encompasses a comprehensive set of processes and services that facilitate the journey of agricultural products from the producer to the end consumer. To put it succinctly:
The goal of agricultural marketing course is to meet the needs of producers by helping them find the right market for their products, satisfy intermediaries (like wholesalers and retailers) by facilitating transactions, and fulfill consumer expectations regarding quality, quantity, and price.
- Market Research and Information Systems
- Pricing and Value Addition
- Logistics and Transportation
- Financing and Risk Management
- Sales and Negotiation
- Legal and Regulatory Frameworks
- Agribusiness Management
- Market Infrastructure
- Market Integration and Contracts
- Use of Technology and Innovation
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Become a better farmer with SOMA eLearning by completing agribusiness courses.
SOMA is a free-of-charge eLearning platform developed by ADC to support and facilitate online trainings for Farmer Based Organizations (FBO) and individuals interested in agribusiness across the Uganda.
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